OLAY

Olay Daily Facials

THE ASK: Olay’s cleansers are not recognizable either on the shelves or as a brand.
Our challenge was to establish Olay as a recognizable brand in the facial cleanser space, while also
laddering up to a single unifying campaign that focuses on their differentiating factors.

THE WORK: In an underwater world, we created a series of 0:15’s that highlight Olay’s cleansing line
in fresh new light while also emphasizing how Olay improves the condition of your skin, unlike other brands.